Cash App | Fall Release 2025
360 CAMPAIGN
In its most ambitious product expansion to date, Cash App rolled out the first-ever bundled release, featuring 11 new product updates and over 150 enhancements. I led this truly cross-functional effort, bringing together teams across engineering, design, marketing, and product to deliver innovations spanning Cash App’s banking, bitcoin, commerce, and peer-to-peer services. It also offers a forward-looking vision for AI and automation on the platform.
This campaign spanned multiple formats and touchpoints, including a live event, a keynote presentation, product, website, film production, OOH, social media campaign and more. By embracing a variety of media channels, the Fall Release ensured a cohesive and engaging experience for audiences across the board.
As financial landscapes shift toward digital and decentralized models, this cross-functional release is designed to offer faster, more flexible, and more collaborative ways for users to manage their money. With over 126 million Americans earning income from diverse sources, these updates ensure that Cash App is ready to support the multifaceted ways people earn, manage, and share money today.
HERO FILM360 CAMPAIGN
In its most ambitious product expansion to date, Cash App rolled out the first-ever bundled release, featuring 11 new product updates and over 150 enhancements. I led this truly cross-functional effort, bringing together teams across engineering, design, marketing, and product to deliver innovations spanning Cash App’s banking, bitcoin, commerce, and peer-to-peer services. It also offers a forward-looking vision for AI and automation on the platform.
This campaign spanned multiple formats and touchpoints, including a live event, a keynote presentation, product, website, film production, OOH, social media campaign and more. By embracing a variety of media channels, the Fall Release ensured a cohesive and engaging experience for audiences across the board.
As financial landscapes shift toward digital and decentralized models, this cross-functional release is designed to offer faster, more flexible, and more collaborative ways for users to manage their money. With over 126 million Americans earning income from diverse sources, these updates ensure that Cash App is ready to support the multifaceted ways people earn, manage, and share money today.
Led creative production end‑to‑end and pushed innovation in craft, leveraging advanced and emerging technologies (3D scan Gaussian splatting) in partnership with ManVsMachine.
CAMPAIGN PHOTOS
MEDIA
Fortune | New Cash App features let users send and receive stablecoins, pay merchants in Bitcoin
TechCrunch | Cash App debuts a new AI assistant that answers questions about your finances
PYMNTS | Cash App’s Next Act: From P2P App to Everyday Bank
MVD 2026 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE