Cash App | Por La Familia
360 CAMPAIGN. MUSIC VIDEO.
To celebrate the power of community among Mexican-American audiences, Cash App brought together Latin Grammy-winner artist Carin León, Grammy-winner producer Borderkid, and F1 driver Checo Pérez in a contemporary corrido. The music video, directed by Stillz, paints a surreal road trip where Carin is whisked away by his taxi driver, Checo, as they travel through a whimsical landscape filled with artful cues from Mexican culture and the driver's own life.
The song was created to honor the life of Checo Pérez, touching on universal themes of persistence and overcoming life challenges. The song became the artist's single and was distributed across streaming platforms, hitting over a million plays in less than a week and selected among popular Latin music playlists.
During the Grand Prix weekend, we erected ‘Por La Familia’ murals and turned Austin’s iconic Allen Boots into our corrido pop-up shop where fans were able to customize boots with motifs of the song and get limited pieces of merch. To surprise fans, Checo Pérez rocked ‘Por La Familia’ pride on his Red Bull Racing F1 car.
360 CAMPAIGN. MUSIC VIDEO.
To celebrate the power of community among Mexican-American audiences, Cash App brought together Latin Grammy-winner artist Carin León, Grammy-winner producer Borderkid, and F1 driver Checo Pérez in a contemporary corrido. The music video, directed by Stillz, paints a surreal road trip where Carin is whisked away by his taxi driver, Checo, as they travel through a whimsical landscape filled with artful cues from Mexican culture and the driver's own life.
The song was created to honor the life of Checo Pérez, touching on universal themes of persistence and overcoming life challenges. The song became the artist's single and was distributed across streaming platforms, hitting over a million plays in less than a week and selected among popular Latin music playlists.
During the Grand Prix weekend, we erected ‘Por La Familia’ murals and turned Austin’s iconic Allen Boots into our corrido pop-up shop where fans were able to customize boots with motifs of the song and get limited pieces of merch. To surprise fans, Checo Pérez rocked ‘Por La Familia’ pride on his Red Bull Racing F1 car.
CASE STUDY
MUSIC VIDEO
CAMPAIGN PHOTOS
CHECO’S F1 RED BULL CAR - CUSTOM BRANDING
CREDS
- GCD Andrei Chahine
- CD Noel Tantinyá
- Film Director Stillz
- Photographer Adriana Roslin
- Illustration Brandon Land
- Design Andrew Chu
- GCD Andrei Chahine
- CD Noel Tantinyá
- Film Director Stillz
- Photographer Adriana Roslin
- Illustration Brandon Land
- Design Andrew Chu
MEDIA
Rolling Stones: Carin León releases ‘Por La Familia’ with Checo Pérez and BorderKid
Mirror: F1 star Sergio Perez bizarrely appears in music video and isn't driving for Red Bull
ESPN Sports: Carin Leon releases song inspired by Checo Perez
El Universal: Carín León writes a song to Checo Pérez; the driver celebrates him
MVD 2024 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE