Cash App x Shaboozey | Tortoise Card 1 of 1
360 CAMPAIGN.
In February 2025, Cash App introduced the Tortoise Card, a signature debit card designed to stand out in a sea of ordinary plastics. Featuring a pearlescent black-and-brown tortoise-shell pattern, gold detailing, and a one-of-a-kind finish—no two cards are alike. The launch set out to redefine what modern wealth looks like, celebrating individuality, personal style, and timeless aesthetics.
The creative platform repositioned the Tortoise Card as a symbol of identity and elevated design, rejecting the predictable visuals often associated with financial products. Instead, the campaign embraced classic luxury cues and a rich visual language to highlight uniqueness, confidence, and craft.
This fully integrated 360° campaign included:
– A hero live-action brand film featuring Shaboozey
– In-app moments and a custom Cash App Card experience
– Custom card stamps and a themed keypad
– Photography and OOH placements
– Social and digital extensions
For the Austin Grand Prix, the campaign expanded onto the track with a custom tortoise-shell livery for the VCARB car—finished in the same pearlescent texture and gold accents as the card itself, transforming the design into a moving expression of style and speed.
HERO FILM360 CAMPAIGN.
In February 2025, Cash App introduced the Tortoise Card, a signature debit card designed to stand out in a sea of ordinary plastics. Featuring a pearlescent black-and-brown tortoise-shell pattern, gold detailing, and a one-of-a-kind finish—no two cards are alike. The launch set out to redefine what modern wealth looks like, celebrating individuality, personal style, and timeless aesthetics.
The creative platform repositioned the Tortoise Card as a symbol of identity and elevated design, rejecting the predictable visuals often associated with financial products. Instead, the campaign embraced classic luxury cues and a rich visual language to highlight uniqueness, confidence, and craft.
This fully integrated 360° campaign included:
– A hero live-action brand film featuring Shaboozey
– In-app moments and a custom Cash App Card experience
– Custom card stamps and a themed keypad
– Photography and OOH placements
– Social and digital extensions
For the Austin Grand Prix, the campaign expanded onto the track with a custom tortoise-shell livery for the VCARB car—finished in the same pearlescent texture and gold accents as the card itself, transforming the design into a moving expression of style and speed.
CAMPAIGN PHOTOS
F1 TORTOISE LIVERY VCARB
CREDS
- Film Director Jackon Tisi (FELA)
- Photographer Justin French (We Folk)
- Design (Something Special Studios)
- Film Director Jackon Tisi (FELA)
- Photographer Justin French (We Folk)
- Design (Something Special Studios)
MEDIA
Shots | Shaboozey unveils the 1 of 1 Cash App Tortoise Card
Muse | Shaboozey Saddles Up for Cash App Card Intro
Yahoo! | Shaboozey wants record labels to have 'a conversation surrounding artists' financial health and well-being'
MVD 2025 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE