Cash App x Shaboozey | Tortoise Card 1 of 1
360 CAMPAIGN.
Cash App launched a new signature Tortoise Card in February 2025. Featuring a pearlescent black and brown tortoise shell pattern with gold detailing,no two cards are the same. In a world filled with plain, unimaginative debit cards, the Cash App Tortoise Card stands out as a true original.
The campaign used timeless style and aesthetics to rewrite the parameters of wealth. Positioning Tortoise Card as the ultimate symbol of a rich, individual sense of style and identity.
This 360° campaign featured a hero live-action film, in-app experiences, custom card stamps, a themed keypad, photography, OOH, and more.
HERO FILM360 CAMPAIGN.
Cash App launched a new signature Tortoise Card in February 2025. Featuring a pearlescent black and brown tortoise shell pattern with gold detailing,no two cards are the same. In a world filled with plain, unimaginative debit cards, the Cash App Tortoise Card stands out as a true original.
The campaign used timeless style and aesthetics to rewrite the parameters of wealth. Positioning Tortoise Card as the ultimate symbol of a rich, individual sense of style and identity.
This 360° campaign featured a hero live-action film, in-app experiences, custom card stamps, a themed keypad, photography, OOH, and more.
CAMPAIGN PHOTOS
CREDS
- Film Director Jackon Tisi (FELA)
- Photographer Justin French (We Folk)
- Design (Something Special Studios)
- Film Director Jackon Tisi (FELA)
- Photographer Justin French (We Folk)
- Design (Something Special Studios)
MEDIA
Shots | Shaboozey unveils the 1 of 1 Cash App Tortoise Card
Muse | Shaboozey Saddles Up for Cash App Card Intro
Yahoo! | Shaboozey wants record labels to have 'a conversation surrounding artists' financial health and well-being'
MVD 2025 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE