Cash App x pgLang | That’s Money
CAMPAIGN. OOH. EXPERIENTIAL. FILM
Blending star power with financial literacy for Cash App's "That's Money" Campaign.
“Balcony” features Kendrick Lamar, comedian ExavierTV and investor and entrepreneur Ray Dalio. In a short created and produced by pgLang the message is clear, Invest in yourself.
Recognized with two Cannes Lions (Production Direction + Partnerships), a Webby award and as "Ad of the Year" by AdWeek.
Campaign:
STILLS
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CAMPAIGN. OOH. EXPERIENTIAL. FILM
Blending star power with financial literacy for Cash App's "That's Money" Campaign.
“Balcony” features Kendrick Lamar, comedian ExavierTV and investor and entrepreneur Ray Dalio. In a short created and produced by pgLang the message is clear, Invest in yourself.
Recognized with two Cannes Lions (Production Direction + Partnerships), a Webby award and as "Ad of the Year" by AdWeek.
Campaign:
- Exclusive Presale sponsorship
- TVC + Social + Concert Film
- OOH
- Experiential Pop-up Event
STILLS
MVD 2024 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE