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Cash App x pgLang | That’s Money
CAMPAIGN. OOH. EXPERIENTIAL. FILM

Blending star power with financial literacy for Cash App's "That's Money" Campaign.

“Balcony” features Kendrick Lamar, comedian ExavierTV and investor and entrepreneur Ray Dalio. In a short created and produced by pgLang the message is clear, Invest in yourself.

Recognized with two Cannes Lions (Production Direction + Partnerships), a Webby award and as "Ad of the Year" by AdWeek.

Campaign:
  • Exclusive Presale sponsorship
  • TVC + Social + Concert Film
  • OOH
  • Experiential Pop-up Event


STILLS


MVD 2024 (C)
CARGO COLLECTIVE