Cash App x pgLang | That’s Money
CAMPAIGN. OOH. EXPERIENTIAL. FILM

Blending culture, star power, and financial literacy, Cash App partnered with pgLang to create That’s Money, a campaign designed to make financial empowerment feel human, accessible, and culturally iconic.

At the center of the work is Balcony, a short film featuring Kendrick Lamar, comedian ExavierTV, and investor and entrepreneur Ray Dalio. Created and produced by pgLang, the film delivers a clear and memorable message: invest in yourself. The piece quickly became a standout moment in culture, merging humor, artistry, and financial education in a way that only these collaborators could.

The campaign received significant industry recognition including two Cannes Lions for Production Direction and Partnerships, a Webby Award, and recognition from AdWeek as Ad of the Year.

Campaign components included:
• Exclusive presale sponsorship
• TVC and social content
• Concert film
• OOH placements
• Experiential pop up activation


STILLS