Cash App x pgLang | That’s Money
CAMPAIGN. OOH. EXPERIENTIAL. FILM
Blending star power with financial literacy for Cash App's "That's Money" Campaign.
“Balcony” features Kendrick Lamar, comedian ExavierTV and investor and entrepreneur Ray Dalio. In a short created and produced by pgLang the message is clear, Invest in yourself.
Recognized with two Cannes Lions (Production Direction + Partnerships), a Webby award and as "Ad of the Year" by AdWeek.
Campaign:
STILLS
CAMPAIGN. OOH. EXPERIENTIAL. FILM
Blending star power with financial literacy for Cash App's "That's Money" Campaign.
“Balcony” features Kendrick Lamar, comedian ExavierTV and investor and entrepreneur Ray Dalio. In a short created and produced by pgLang the message is clear, Invest in yourself.
Recognized with two Cannes Lions (Production Direction + Partnerships), a Webby award and as "Ad of the Year" by AdWeek.
Campaign:
- Exclusive Presale sponsorship
- TVC + Social + Concert Film
- OOH
- Experiential Pop-up Event
STILLS
![](https://freight.cargo.site/t/original/i/1bb92972cb78622739447e46c760710c9248dfed0aa26c64200049f27af76f02/Screen-Shot-2022-08-18-at-2.32.29-PM.png)
![](https://freight.cargo.site/t/original/i/65098d1a7a3d8da692d708960f3ca8cdf55e8083f375fbf5905f50582c3b57d6/GN_00249.jpg)
![](https://freight.cargo.site/t/original/i/e2c8a249d6e2c8ea295333375ebbbc8b45467fbb0a1b090ccd60747e2a21fc9a/GN_00427.jpg)
![](https://freight.cargo.site/t/original/i/d7ab10dcb4362bcfb124d701077724dd7b220c563f07dbccdb5ab61ca7d95526/Screen-Shot-2022-08-15-at-12.35.32-PM.png)
![](https://freight.cargo.site/t/original/i/59b03070c7ac44f2dfc042cc4611d988262e2fcd0565ddf175d5b938037506fd/GN_01148.jpg)
![](https://freight.cargo.site/t/original/i/f0b3609f1bdc748fc890fff6c1e5c78025e37c3fca2003c3f178e5b9acbafcf7/GN_00508.jpg)
![](https://freight.cargo.site/t/original/i/ac43bc2a0ff5406a792775a1b3ac1ec5b69e4c8d6f8f16870f06d59b3fc2f30b/kendrick-lamar-4th-la-show-2.jpg)
![](https://freight.cargo.site/t/original/i/a4fdf02a78e209c7b04d6f09034884c64228e0c5f1104bc040dd5633f8e33ff8/Screen-Shot-2022-08-15-at-5.11.05-PM.png)
![](https://freight.cargo.site/t/original/i/cb6261d5d3c934983322ae3c310e1d984c534ca38aafa59479d56fcaf1965801/GN_00616.jpg)
![](https://freight.cargo.site/t/original/i/f7c544a9b917e563e882ea2d84b89bf5a08a6b3ecf930e75db39820189e0e058/GN_00893.jpg)
![](https://freight.cargo.site/t/original/i/c69a8e210b1f724b7104a5c4fb0c93ea780cc4f90b97d1ea53c8c0fb31050b18/Screen-Shot-2022-08-15-at-5.12.06-PM.png)
![](https://freight.cargo.site/t/original/i/98b1ca11dbf630b45b1e3a9e7f5131b94972d36d5b2638e4a2f75bc1d849eeb5/GN_01193.jpg)
![](https://freight.cargo.site/t/original/i/da55a2db6fce28ed575d1994f77b349714d449db11b849da36f6cf072406ab0e/Screen-Shot-2022-08-15-at-6.32.04-PM.png)
![](https://freight.cargo.site/t/original/i/4f1e6c867ddf903dbd2492b0a2551f5db4b9243fef3ea34f41c653b015642c90/Screen-Shot-2022-08-15-at-2.43.49-PM.png)
MVD 2024 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE