LEGO NINJAGO Dragon Cam
CAMPAIGN, LIVESTREAM
AWARDS
Clios - Silver - Branded Entertainment
Cannes - Shortlist - Digital Craft Lions
One Show - Merit - Social Media: Live Stream
D&AD - Shortlist - Social Video
AICP - Shortlist - Next Branded Content
Webby - Finalist - Experimental + Weird
CAMPAIGN, LIVESTREAM
AWARDS
Clios - Silver - Branded Entertainment
Cannes - Shortlist - Digital Craft Lions
One Show - Merit - Social Media: Live Stream
D&AD - Shortlist - Social Video
AICP - Shortlist - Next Branded Content
Webby - Finalist - Experimental + Weird
Ninjago is one of the most successful LEGO franchises, with a multi-season TV show, a feature length film, video games, countless toys, and lots more. The content market was tapped out, and we needed to create something new and unexpected for fans. So, we made a 24-hour, stop-motion livestream to show the world what their favorite characters get up to behind the scenes.
CASE STUDY
TRAILER
STILLS
![](https://freight.cargo.site/t/original/i/d686fa0496311a76e876cc4de3d2732f5dbdef47824b6b920dd2d0e6280cc7f2/2400x960_Dragon_Cam_Hero_Image_01.jpg)
![](https://freight.cargo.site/t/original/i/8adb80d7deeb9daaeb7691507d4a2a1e9a1273836d32dbcb8a961c4617b9c9f4/2400x960_Dragon_Cam_Hero_Image_02.jpg)
![](https://freight.cargo.site/t/original/i/7693a439391ab895c2523fc2fcb65b4ea7999646512a7ecb4a7e61a0ea9470f1/2400x960_Dragon_Cam_Hero_Image_03.jpg)
![](https://freight.cargo.site/t/original/i/8ce7d26041e1c3c6909cc7372b647b85177bec59a68ae4c871d66791e5eebdd0/2400x960_Dragon_Cam_Hero_Image_04.jpg)
![](https://freight.cargo.site/t/original/i/b1f571e98ad6f2c9900e1ef4c2450479b162fe50ad6deb4abd05acedf587c09b/2400x960_Dragon_Cam_Hero_Image_05.jpg)
MVD 2024 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE