LEGO NINJAGO Dragon Cam

CAMPAIGN, LIVESTREAM


AWARDS
Clios - Silver - Branded Entertainment
Cannes - Shortlist - Digital Craft Lions
One Show - Merit - Social Media: Live Stream
D&AD - Shortlist - Social Video
AICP - Shortlist - Next Branded Content
Webby - Finalist - Experimental + Weird

Ninjago is one of the most successful LEGO franchises, with a multi-season TV show, a feature length film, video games, countless toys, and lots more. The content market was tapped out, and we needed to create something new and unexpected for fans. So, we made a 24-hour, stop-motion livestream to show the world what their favorite characters get up to behind the scenes.