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LEGO Shake Up Imagination

How do kids guess what’s inside their wrapped gift? Shake, shake, shake. We took this simple truth and demonstrated how the sound of LEGO bricks sparks imagination without even showing the product.

Unsuspecting kids received unbranded presents and were asked to guess what’s inside. As expected, they began shaking the gifts and recognized the iconic sound of LEGO bricks, excitedly began imagining what they’d build. We showcased the magic of the product just by sound, and reminded parents that a LEGO set is the only gift that truly can be everything and anything a child can imagine.

MVD 2024 (C)