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McCormick | Pure Tastes Better

CAMPAIGN
TVC / OLV

VISUAL IDENTITY
For over 126 years, McCormick has been committed to the purest flavors possible. Pure Tastes Better: The three small words at the heart of the McCormick mission—to bring you the purest possible flavor from source, to bottle, to your next delicious meal

Campaign featured visual identity redesign, TVC and OLV series



Photoshoot and development of key visual language.


Pursuit of Pure Episode 1 - Can pure flavor make healthier food delicious?

Pursuit of Pure Episode 2 - Can pure flavor make cooking more intuitive?


Pursuit of Pure Episode 3 - Can pure flavor help make memories real? 

MVD 2021 (C)
CARGO COLLECTIVE