McDonald's Big Mac® Mash Up

CAMPAIGN
INTERACTIVE

AWARDS
Effie Finalist - Think With You Mouth Campaign
Webby Award – Interactive Advertising & Media
FWA Shortlist

It's Big Mac VS Big Mac in the ultimate battle of Super VS Awesome. Big Mac Mash Up is a battle arena where users can create their own taste-tacular mash ups and then challenge a friend. Constructed from hundreds of backgrounds, burgers, special effects, and beats, each new GIF goes into the battle arena for the most delicious title in the history: Big Mac Mash Up Internet champion of the universe. Trust your taste-stincts on this one.