Merch Aid
CAMPAIGN
SOCIAL
CAMPAIGN
SOCIAL
Merch Aid is a nonprofit project that was created in 2020 to support small businesses struggling during the pandemic. R/GA partnered with designers, illustrators, and photographers to create limited-edition merch sold on our site, with all profits going back to the businesses. In June 2020 we then launched a collection featuring leading Black designers who created merch that benefited nonprofit organizations fighting systemic inequality and racial injustice, followed by a similar collection that supported Black-owned businesses in New York City.
Over the course of 2020, Merch Aid raised over $230k in net sales and donated over $100,000.
For the latest release we launched a collection to stand in solidarity with the AAPI community. We partnered with 8 new artists including Steffi Lynn, Jing Wei, and Zipeng Zhu, with proceeds benefiting AAPI Women Lead.
Merch Aid was started by a group of employees at R/GA. Please visit www.getmerchaid.com and @merchaid to see the collaborations we’ve launched so far, and learn more about the designers, businesses, and organizations that have participated.
CASE STUDY
GALLERY
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Over the course of 2020, Merch Aid raised over $230k in net sales and donated over $100,000.
For the latest release we launched a collection to stand in solidarity with the AAPI community. We partnered with 8 new artists including Steffi Lynn, Jing Wei, and Zipeng Zhu, with proceeds benefiting AAPI Women Lead.
Merch Aid was started by a group of employees at R/GA. Please visit www.getmerchaid.com and @merchaid to see the collaborations we’ve launched so far, and learn more about the designers, businesses, and organizations that have participated.
CASE STUDY
GALLERY
MVD 2024 (C)
CARGO COLLECTIVE
CARGO COLLECTIVE