Timothée Chalamet for Cash App

Timothée Chalamet for Cash App
FILM. OOH. SOCIAL.

Cash App partnered with Timothée Chalamet for his first-ever collaboration with a financial services platform, launching an integrated brand campaign anchored by a two-minute hero film.

Directed by longtime Chalamet collaborator Aidan Zamiri and written by Elijah Bynum, the spot explores intergenerational perspectives on money through a surreal, character-driven narrative. Chalamet visits a neighborhood produce shop that sells rare vegetables but only accepts antiquated forms of payment—iron ingots, salt, and cowrie shells. While the shop’s owner clings to tradition, his teenage son (played by Izaac Wang, Dìdi) challenges the status quo, suggesting Cash App as a modern banking solution that better serves their future. As Chalamet observes—mangelwurzel in hand—the shopkeeper realizes that adopting easier financial tools doesn’t mean abandoning his values, but rather empowering them.

The full two-minute film premiered as a surprise “secret drop” in front of Superman on opening night, July 11, 2025. The launch spanned more than 3,000 theaters nationwide, securing platinum placement with exclusive post-trailer positioning directly before the opening credits. This unannounced debut marked the first public exposure to the campaign and immediately sparked widespread conversation and reaction across social platforms.

As part of the launch, Cash App introduced exclusive “Marty Supreme” Cash App Card stamps, allowing customers to customize the design of their debit card. The stamps were created in collaboration with the upcoming A24 film starring Timothée Chalamet, extending the partnership into a tangible, user-facing product.

Campaign components included:
• 2 Minute Hero Film
• Social / Growth cuts
• OOH
• Marty Supreme Stamps 🏓 🟧